Logo Color Palette Generator
Upload any logo and extract its exact colors as hex codes. Whether you're documenting a client's brand, building a color system from an existing mark, or finding the colors in a reference logo, get precise values instantly — free, no account required.
Extracting Colors From Logos Accurately
Logos are among the most color-precise documents in any brand system. Unlike photography or illustration where colors blend and transition, a well-crafted logo typically uses a small number of distinct, intentional colors with no ambiguity. Extracting those colors accurately is important because they form the foundation of every other color decision in the brand — web, print, signage, apparel, and packaging all derive from the logo palette.
The Best File Format for Logo Color Extraction
PNG is the best format for extracting logo colors because it is lossless — every pixel is exactly as it was saved, with no compression artifacts blurring the color boundaries. Upload a PNG version of the logo (especially one with a transparent background) and the extracted colors will accurately represent what's in the mark. JPG logos work too but compression artifacts around edges can introduce slight color shifts at boundaries — not usually a problem for the primary solid colors, but worth knowing for logos with gradients or fine details.
If you only have a low-resolution version of the logo, the extracted colors will still be accurate for the primary fills — the tool looks at the overall color distribution across the image, so even a small PNG will yield correct hex values for the main logo colors.
Recovering Undocumented Brand Colors
One of the most common practical uses for this tool is recovering hex values from a logo when no style guide exists. Small businesses often have a logo created years ago by a freelancer who never delivered a color specification document. As the business grows and brings in developers, marketers, or agencies, everyone needs the official hex values — and no one has them. Uploading the logo PNG here returns those values in seconds. The extracted hex codes give you a documented starting point to put in a brand guidelines document or share with anyone working on the account.
Building a Full Brand System From Logo Colors
A logo palette is typically the starting point for a larger brand color system, not the complete system itself. A logo might use a deep navy and a warm gold. From those two colors, a brand system needs supporting tones: a light tint of the navy for backgrounds, a darker shade of the gold for text, neutrals for body copy and borders, and an off-white for light-mode surfaces. Extract the logo colors here, then take those hex values into a color tool that lets you generate tints, shades, and complementary tones — building the full system while keeping every decision visually connected to the original mark.
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Frequently Asked Questions
Can I upload a logo with a transparent background?
Yes. PNG files with transparent backgrounds work perfectly — the tool ignores transparent pixels entirely and focuses on the actual logo content. This is actually the ideal input because you get only the logo's own colors without any influence from a background color. If your PNG has a white background, the white will appear as one of the extracted colors, so a transparent-background PNG gives you a cleaner result.
My logo uses a gradient — will that affect the results?
For logos with gradients, the tool will extract the most dominant color stops in the gradient rather than a single value. If your logo has a blue-to-purple gradient, you'll see the deep blue, the transition midpoint, and the purple as separate color entries. This is actually useful — you get the key points of the gradient as named hex values, which you can use to recreate the gradient in CSS or design tools.
How do I handle a logo that only uses black and white?
A monochrome logo will extract as near-black, near-white, and any grays in between. These hex values are still useful — they confirm the exact tones used in the mark (pure #000000 versus a slightly softened #1a1a1a, for instance) and document which shade of white or gray the logo uses. For a monochrome brand, the primary brand color often comes from a secondary application like a color version of the mark or brand photography.
Can I use this to compare a client's existing logo to a redesign?
Yes. Extract the palette from the current logo, note the hex values, then extract from the redesign and compare. This gives you an objective, precise way to describe how the colors have shifted in a redesign — useful in client presentations where you want to articulate that the new palette is warmer, lighter, or more saturated in concrete terms rather than subjective descriptions.
Does the tool work on logos from websites or competitor research?
Yes. Take a screenshot or save the logo image from any website and upload it here. Browser screenshots are a common way to gather reference material for competitive color research. A logo on a white website background will include white as one of the extracted colors — crop the image to just the logo area before uploading if you want to exclude the background from the results.
Extract Your Logo Colors Now
Upload any logo and get precise hex codes instantly — free, no account, photos never leave your browser.
Extract Logo Colors